Alex Gauthier

Success can only be driven by failure. However, the trick is often knowing what has failed. That’s were data and creativity intersect. Alex Gauthier is Director of Marketing at Heuberger Subaru in Colorado Springs where for the last 10 years he has kept Heuberger’s marketing strategy fresh and creative but also supported by data. Before that, Alex spent time in content creation, direct response advertising and retail relations for Apple. Alex is a U.S. Army veteran raised in Montana. His diverse life experience causes him to have a unique perspective which he tries to share in the least annoying way possible. Sometimes, he pulls this off.