Angelina Eng
Vice President, Measurement, Addressability & Data Center | iab
About
A seasoned executive with 25+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, Angelina has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc).
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
$1,000 - $2,000
this_is_not_a_real_location
100000
THE INNOVATOR'S LAB
Reimagine What’s Possible
“Innovation” is a word you often hear being tossed around in boardrooms and spoken about on stages. But it isn’t just a buzzword. Marketers need to innovate the way they work if they want to survive and thrive.
These three sessions are tailor-made to serve as a framework for inviting innovation into your thinking and daily workflow. They focus on the three most pressing challenges facing marketers today: how to use AI, how to be more efficient, and how to measure performance.
Join us for an afternoon of intimate and interactive sessions, where you’ll not only hear insights but actively participate in guided discussions and collaborative exercises. Each session will be designed as a workshop-style conversation, helping you unpack key challenges, share real-world experiences, and develop actionable strategies. Whether through peer-to-peer brainstorming, facilitated problem-solving, or hands-on exercises, you’ll leave with practical takeaways that empower you to be a more effective business leader.
