Bette Ann Fialkov
Fractional Head of Influencer Marketing, Founder | BA Fialkov Consultancy & Professor at Parsons
About
Bette Ann Fialkov (BA) is an expert in influencer marketing, celebrity partnerships, and strategic brand collaborations. With over 15 years of experience, she has led impactful campaigns at companies like Google, Lyft, and hims & hers, and now advises Fortune 500 brands and startups through her consultancy. BA coined the term “outfluencing” to describe her approach—working from the outside in by connecting brands with emerging cultural voices. She’s known for her speed, precision, and ability to turn cultural trends into marketing success. Outside her consultancy, BA teaches at Parsons and curates community-driven cultural events in Miami.
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$500 - $1,000
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Bringing together brands, creators, and marketers to discuss influencer marketing, performance-based growth, and social commerce in the US.
