Fernando Labastida

Fernando Labastida is a passionate advocate for the “media as marketing” approach, emphasizing the power of a company’s unique point of view and deep institutional knowledge. He believes that when this knowledge is transformed into valuable, differentiated content—delivered consistently to a well-defined audience—it builds a loyal community that the business owns, rather than rents.

With a career spanning consulting, executive marketing leadership, and original content creation, he has helped companies across the U.S. and Latin America implement content-driven strategies that enhance their brand’s long-term value—well beyond their core products or services.

‍