Gaurav Bhaya

Gaurav Bhaya is a Vice President & General Manager in Google Ads. He oversees ad buying and measurement products along with foundational technologies like payments platform.With a focus on AI-powered campaigns and measurement solutions, Gaurav helps marketers drive effective ROI through advanced audience creation, cross-channel measurement, lift and incrementality analysis, data-driven attribution, experimentation, and large-scale data analytics. Gaurav has led transformational changes in many Ads products including Google Ads, Performance Max, Google Analytics, and Google Marketing Platform.Gaurav holds a Master’s in Computer Science from University of Washington, Seattle and a Bachelor's from the Indian Institute of Technology Madras. He lives in Mountain View with his wife and two children.