Graziano de Boni

Graziano is an accomplished executive with over twenty-five years of senior leadership in the fashion, luxury, and retail industries. A forward and dynamic thinker, Graziano has successfully led several companies through growth trajectories or turnaround phases, always with the goal of building long term brand equity value.

As Global President of Valentino, Graziano was instrumental in turning around the business, starting accessories, and launched Valentino.com in 2003 pioneering luxury e-commerce. At Prada Americas, he initiated the direct-to-consumer vision, and as CEO of Armani Americas, he developed a simplified brand and product strategy that embraced technologies with predictive analytics at the center.

Engaged in 2023 to evaluate the future of DVF, as CEO of Diane von Furstenberg he has successfully brought back in-house the global business, setting up a unique and disruptive digital-first business model centered on design, brand narrative and the consumer.