Jaume Miquel

Tendam is a Global European Fashion player, focused in premium mass market segment, operating eleven own brands (Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI & BYE and Fifty) as well as selling close to 150 third party brands.

Jaume, has lead the transformation from the former Grupo Cortefiel, to what Tendam is today: a unique onmichanel ecosystem that seamlessly integrates digital and brick, with data analytics in the center and more that 32M costumers associated in loyalty clubs.

Prior to this, Jaume lead Women’secret for ten years, with additional responsibilities over Cortefiel and Pedro del Hierro in the last two years. He previously served as General Manager South Europe and Member of European Steering Committee at Timberland, and European Communication Director for Dockers.

Modaes’ readers voted Miquel “Personality of the Year” in 2017 in recognition of his outstanding performance in steering the company in a new direction.

In 2018, the WRC recognized the transformation of Tendam with the “Reinvention and Transformation Award”

Jaume holds a Degree in Economics (University of Barcelona) and an executive PDD at IESE Business School.