Madan Bharadwaj
Founder & CEO | M^2
About
Madan Bharadwaj is an advanced marketing measurement expert with over 15 years of experience and four attribution startups. He has pioneered innovations like multi-touch attribution and incrementality testing, helping marketers move beyond last-click models.
As the founder of M^2, Madan champions a methodology-agnostic approach to media attribution, offering the industry’s first advanced attribution masterclass. Through the M^2 marketplace, he connects brands with high quality attribution talent and services, enabling smarter media investment decisions.
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The Boston eCommerce Summit is a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants, and solutions providers. The program includes panel discussions, presentations, and one-on-one meetings covering topics such as eCommerce strategy, marketing, operations, customer experience, payment, shipping, and loyalty.
$1,000 - $2,000
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THE INNOVATOR'S LAB
Reimagine What’s Possible
“Innovation” is a word you often hear being tossed around in boardrooms and spoken about on stages. But it isn’t just a buzzword. Marketers need to innovate the way they work if they want to survive and thrive.
These three sessions are tailor-made to serve as a framework for inviting innovation into your thinking and daily workflow. They focus on the three most pressing challenges facing marketers today: how to use AI, how to be more efficient, and how to measure performance.
Join us for an afternoon of intimate and interactive sessions, where you’ll not only hear insights but actively participate in guided discussions and collaborative exercises. Each session will be designed as a workshop-style conversation, helping you unpack key challenges, share real-world experiences, and develop actionable strategies. Whether through peer-to-peer brainstorming, facilitated problem-solving, or hands-on exercises, you’ll leave with practical takeaways that empower you to be a more effective business leader.
