Marcus Collins
Best-Selling Author, For The Culture | Clinical Professor, Ross School of Business, University of Mi
About
Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.
Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets move from New Jersey to New York, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sports music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes’ CMO Network, and contributes to business scholarship.
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Since 2009, the ANA Brand Masters Conference has brought together some of the world’s leading brands and Chief Marketing Officers to discuss branding strategies, insights, and trends. Over the years, the conference has become a premier event for exploring brand innovation, leadership, and the future of marketing.
In 2025, sixteen years in, we’re turning this national conference on its head by introducing Brand Masters | Revolutionaries, May 7-9 in Los Angeles, where only bold, innovative brands take center stage, breaking boundaries and redefining what it means to be a modern marketer. Say "Hello" to dynamic storytelling, cutting-edge strategies, and actionable insights designed to inspire and empower brands at every stage of growth. Connect with fellow passionate industry leaders who are shaking up the status quo, and explore innovative approaches to elevate your brand and drive real results.
Don’t miss this unique opportunity to learn from the best in a vibrant atmosphere that celebrates creativity and collaboration.
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