Nancy Harhut

Nancy Harhut is an internationally recognized marketing leader, author, and keynote speaker known for combining creative excellence with the power of behavioral science. As Chief Creative Officer at HBT Marketing, Nancy helps brands drive revenue by leveraging hardwired human behaviors in their marketing strategies.

With extensive expertise across both B2B and B2C, Nancy’s work consistently delivers double-digit response rates and significant brand gains through integrated, multichannel campaigns. She is a trusted leader with deep experience in acquisition, retention, loyalty, and cross-sell strategies—both online and offline.

Over her career, Nancy has earned 150+ awards for marketing effectiveness, been recognized as a Hatch Top 100 Creative Influencer, and named a Top 40 Digital Marketing Strategist by the Online Marketing Institute. She has been quoted in national and international media and regularly speaks at major industry events around the world, including on topics such as behavioral science, neuromarketing, and digital strategy.

Nancy is a member of the Echo Academy of Direct Marketing Arts and Sciences, the International ECHO Board of Governors, and the Neuromarketing Science and Business Association. She is also certified in Social Media and Search Marketing by the DMA.

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