Tim Ellis

With an expansive marketing skillset, Tim has cultivated the NFL into a league that’s more human and compassionate, while keeping its finger on the pulse of culture, resulting in a tangible resurgence of the brand.  Under Tim’s leadership, NFL viewership dominates the media ecosystem (93 of the top 100 shows in 2023), and the league has the biggest, most diverse fanbase it’s ever had, with growth driven by youth, girls/women and the Latino community. Brand perception and positive conversation around the league and players have reached an all-time high, as fans see the NFL as more inclusive, culturally relevant and entertaining. As one of the most influential leagues, the NFL represents nearly half of all online sports consumption, despite having only 4% of total games.

 Recognized as one of the most influential CMOs globally, Tim’s received numerous accolades, including recognition from Forbes, Adweek, Ad Age, Cannes Lions and the Emmys.

Previously, Tim was CMO at Activision Blizzard, held global marketing executive roles at Volvo and Volkswagen – where he created “The Force,” dubbed by TIME as “the ad that changed the Super Bowl forever” – and worked at some of the most prestigious ad agencies.

He’s a national board member for Big Brothers Big Sisters of America and a board and executive committee member for Ad Council, working with major sports leagues to deliver powerful campaigns that address critical societal issues.