Victoria Mendoza

Vyque White is the Senior Director of Social Media at the Smithsonian Institution, where she leads innovative strategies to engage global audiences across digital platforms. With a background spanning over 15 years in digital communications and branding, Vyque is a pioneer in using social media to make culture, history, and science accessible and engaging to the public. Her work blends storytelling, analytics, and creativity, helping transform the Smithsonian’s presence into one of the most followed and admired institutional brands online. Recognized for her leadership and digital foresight, Vyque regularly speaks at industry events and contributes to thought leadership around museum innovation, audience engagement, and the evolving role of social media in public education.

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