Vidhya Srinivasan

Vidhya Srinivasan is Vice President and General Manager of Ads and Commerce at Google. She leads advertising products for search, display, shopping, travel, video, and measurement, as well as consumer shopping, merchant shopping, and payments.A leader in AI-driven innovation, Vidhya has been instrumental in transforming Google Ads. She introduced Performance Max and Demand Gen, launched new ad formats in Google Search, and developed AI tools for campaign and asset creation. Her work also includes interactive ads like 3D rotation and Virtual Try-On. She led the revamp of Google Analytics, introduced the new Search Ads 360, pixel-less measurement for YouTube, and Ads Data Hub.Vidhya grew up in Chennai, India, and holds a Bachelor’s in Computer Science from IIT Madras and a Master’s in Computer Science from Georgia Tech. She is the proud mother of four children.